Social Media Strategy

We can help guide your social media activity by providing you with a comprehensive and goal-focused strategy.

Our social media strategies take every element needed for social success into consideration, so by the end of the process you will know which channels to use, which content to post and which paid advertising opportunities to take advantage of. As a result, your social media activity will be more goal focused, engaging and effective.

For those requiring additional support and resources, we offer a number of other social media services. We also offer social media training for those who want to improve their team’s knowledge and skills.

By developing a comprehensive integrated strategy, we can ensure your digital presence is consistent, cohesive and effective. At the end of the process you’ll know exactly what channels, tactics and techniques you need to employ to reach your goal.

The process will include:

 

Audience profiling          Goal setting

Channel strategy            Content strategy

Content planning            Paid strategy

How we work with you


Strategy Workshop

Part 1: Strategy Workshop

After understanding your needs and objectives, we will facilitate a social media strategy workshop. Throughout the session, we will ask questions, offer our ideas and recommendations and get your team involved in key activities. This will ensure we have all the information we need to develop the best strategy for you.

Delivery of Strategy

Part 2: Delivery of Strategy

We will supply you with a detailed social media strategy document that covers your audience profiles, channel strategy, content strategy and recommended an approach to the paid activity. This strategy can then be implemented by your team, or alternatively, we can offer ongoing social media management services.